How to Identify and Fix Keyword Cannibalization on Your Website
  • Protiendas
  • 12th January, 2026

How to Identify and Fix Keyword Cannibalization on Your Website

What is Keyword Cannibalization?



Keyword cannibalization occurs when multiple pages on your website are competing for the same keyword or phrase. This can cause your pages to interfere with each other, negatively affecting your search engine ranking.

Why is it Important to Identify?



Identifying keyword cannibalization is crucial because it can dilute your content's authority and make it harder for search engines to determine which of your pages should rank higher. This can lead to a drop in traffic and conversions.

How to Identify Keyword Cannibalization



To identify cannibalization, you can follow these steps:

1. **Content Audit**: Conduct a content audit of all the pages on your website. Use tools like Google Search Console or SEMrush to identify the pages ranking for the same keyword.

2. **Keyword Analysis**: Review the keywords of each page and check for overlaps. You can use keyword analysis tools to facilitate this process.

3. **Performance Review**: Observe the performance of each page. If multiple pages are receiving similar traffic for the same query, you are likely experiencing cannibalization.

How to Fix Keyword Cannibalization



Once you've identified the cannibalized pages, you can take steps to fix the issue:

1. **Content Consolidation**: If you find multiple pages covering the same topic, consider merging the content into one more robust page. Make sure to redirect old URLs to the new page.

2. **Page Optimization**: If you choose to keep the pages separate, ensure that each is optimized for different keywords or search intents. This will prevent them from competing with each other.

3. **Use of Internal Links**: Improve the internal linking structure to direct page authority towards the page you want to rank better.

Conclusions



Keyword cannibalization is a common issue in SEO, but with the right strategies, you can identify and correct it. Be sure to conduct periodic audits to keep your site optimized.