• Protiendas
• 16th June, 2025

How to do a basic SEO audit of your website step by step

What is an SEO audit?

An SEO audit is a process that allows you to analyze the optimization of your website for search engines. A basic SEO audit will help you identify issues and opportunities to improve your website's ranking in search results.

Importance of an SEO audit

Conducting an SEO audit is crucial because it allows you to:
1. Identify technical errors that may affect your site's indexing.
2. Evaluate the quality of the content and its relevance to users.
3. Analyze the competition and see where you can improve.

Steps to perform a basic SEO audit

Now that we understand what an SEO audit is and its importance, let's look at the necessary steps to carry out a basic one:

1. **Review technical setup**:
- Check that your site is indexable by search engines.
- Ensure there are no 404 errors hindering user navigation.

2. **Analyze the content**:
- Assess whether the content is relevant and up-to-date.
- Include keywords that your potential users are searching for.

3. **Review site performance**:
- Use tools like Google PageSpeed Insights to measure speed.
- Optimize images and files to improve loading times.

4. **Evaluate user experience**:
- Ensure the design is responsive and accessible.
- Check that navigation is intuitive and easy to use.

5. **Conduct a backlink analysis**:
- Review incoming links and their quality.
- Remove harmful links that may affect your reputation.

Conclusion

Conducting a basic SEO audit of your website will not only help improve your ranking but also allow you to provide a better user experience. By following these steps, you will be on the right path to optimizing your website.