• ProTiendas
• 12th September, 2025

How to Audit Incoming Links to Improve Your Backlink Profile

Introduction

An incoming links audit is a crucial part of SEO. It allows you to identify which links point to your website and how they affect your backlink profile. In this article, you will learn how to audit incoming links to improve your search engine ranking.

What is an incoming links audit?

An incoming links audit involves analyzing all the links directing to your website. This includes quality links, toxic links, and those that may negatively impact your SEO. The goal is to improve your backlink profile and consequently your ranking.

Tools for the link audit

There are various tools that facilitate the link audit, such as Ahrefs, SEMrush, and Google Search Console. These tools will help you identify incoming links, their quality, and their relevance.

Step-by-step to perform the audit

1. **Data collection**: Use the aforementioned tools to gather information about all the links pointing to your site.
2. **Quality analysis**: Evaluate the quality of the links. Are they from relevant and authoritative sites?
3. **Identifying toxic links**: Locate links that may harm your SEO and consider removing or disavowing them.
4. **Improve your backlink profile**: Seek opportunities to acquire new quality links.

Conclusion

Performing an incoming links audit is essential for any SEO strategy. It allows you to maintain a healthy backlink profile and optimize your search engine ranking.